Introduction

Mikar Group BV is a collective of companies specializing in project development and architectural BIM elaboration, operating in the Netherlands and Armenia. My role was to craft a brand identity and visual system that communicates reliability, expertise, and an international presence.

Challenge

• Create a unified identity for a collective of companies.

• Balance the technical precision of BIM with the visionary side of project development.

• Build a professional yet approachable image for both European and Armenian markets.

Approach

• Developed a clean and modern brand identity inspired by architectural grids and structural clarity.

• Focused on a neutral yet strong color palette with subtle accents to highlight innovation.

• Created a visual hierarchy for both digital and print, ensuring consistency across markets.

Solution

• A minimal, geometry-inspired logo symbolizing construction, precision, and collaboration.

• A visual language that works across architectural documents, presentations, and corporate materials.

• Professional layouts for proposals and BIM reports, reinforcing trust and expertise.

Impact

• Provided Mikar Group BV with a cohesive brand presence across the Netherlands and Armenia.

• Strengthened their position as a trusted partner in project development and BIM services.

• Enabled smoother communication with clients and stakeholders through a clear, professional identity.